About Florempower

Florempower began with a personal journey. Our founder, after years of living with depression and anxiety, discovered the power of practical self-care tools and the importance of addressing mental health with compassion and intention. Through therapy, a life-changing partial hospitalization program, and a holistic approach to wellness, she gained the stability and confidence to reclaim her life. From these experiences, Florempower was born to help other women navigate their own mental health journeys with support, understanding, and empowering resources.

Self-care woman journaling

Our Mission

To empower women living with depression and anxiety by providing accessible, thoughtfully designed self-care products and fostering a supportive community where they can thrive.

Why Florempower?

At Florempower, we understand the unique challenges women face in balancing mental health, daily responsibilities, and the expectation to "have it all." That’s why our products are specifically crafted for women with depression and anxiety, offering simplicity, practicality, and emotional support. Unlike generic self-care brands, we focus on:

Empathy-driven design

Every product is created with the understanding of what it’s like to live with mental health challenges.

Practical tools

From self-care planners to affirmation cards, our resources make self-care approachable, not overwhelming.

Self-care woman reading

Community Support

Through our online community and educational blog, we’re building a space where women can connect, learn, and heal together.

Women drinking coffee and laughing

Our Values

Empathy

We meet our customers where they are, with understanding and compassion.

Empowerment

We believe in giving women the tools and confidence to take control of their mental health.

Accessibility

Self-care should be achievable for everyone. Our products are designed to fit into busy lives.

Integrity

We are honest, transparent, and committed to creating products that truly help.

peaceful seascape
Florempower founder Rebecca Fulk

Meet our Founder

Rebecca Fulk is a mental health advocate, entrepreneur, and someone who knows firsthand the struggles and triumphs of living with depression and anxiety. After years of learning, growing, and finding ways to manage her mental health, she created Florempower to share the tools and insights that made a difference in her life. Her vision is to empower women everywhere to embrace self-care as a path to healing and growth.

Join Us

Florempower is more than a brand—it’s a community. We invite you to explore our products, read our blog, and connect with us on social media. Together, we can create a world where women feel supported, understood, and empowered to prioritize their mental health.