About Florempower

Florempower helps women with depression and anxiety feel seen, supported, and empowered — with self-care tools designed to fit
real life.

You don’t need a perfect routine to start feeling better.

You just need a gentle way in.

Self-care woman journaling

We Know How It Feels

Depression and anxiety can make every day feel like a mountain.
And when you’re busy caring for everyone else, your own needs fall last.

Florempower exists to break that cycle — with self-care that’s built for your reality, not your to-do list.

Our planners, affirmation cards, and guided tools are designed to meet you right where you are — with empathy, clarity, and hope.

Florempower founder Rebecca Fulk

Meet Rebecca

Founder. Mental health advocate. Survivor turned supporter.

“I was diagnosed with depression at 30, but I had struggled for years before that. Therapy and medication helped a little — but I still felt like I was failing. I blamed myself.

Everything changed when I entered a partial hospitalization program. There, I finally learned:

🌿 Depression wasn’t my fault.

🌿 I wasn’t alone.

🌿 And I could heal — one small step at a time.

Through journaling, goal-setting, affirmations, and daily reflection, I slowly began to feel better. When I realized how powerful these tools were, I knew I had to share them That’s how Florempower began.”

Florempower is my way of reaching back to lift up the next woman who’s struggling.
Wooden cabin in grassy field overlooking lake and mountains at dusk

Our Mission

To empower women with depression and anxiety to care for themselves with compassion, clarity, and confidence — one gentle moment at a time.

Our Values

We believe in…

Pink icon of two people facing each other with a heart symbol above, indicating care or support.
Three pink icons: a heart, a dollar sign, an airplane on separate clipboards.
Pink hands holding a heart with a medical cross symbol inside.

Compassion First

We meet every woman with empathy, not judgment. Your healing isn’t a race — it’s a journey.

Small Steps, Big Impact

Self-care doesn’t have to be big to be meaningful. A few quiet minutes can change your whole day.

Mental Health Matters

Our products are thoughtfully designed to support real emotional wellness, not toxic positivity.

Illustration of a globe connected to five people icons, symbolizing global communication or network.
Pink silhouette of a person balancing on a seesaw, holding a happy face emoji and a sad face emoji.

You’re Not Alone

Community, connection, and shared stories are at the heart of what we do.

Wholeness Over Perfection

You don’t have to “get it all together” to be worthy of love, rest, or healing. You’re already enough.

Self-Care Planner

Gentle structure for your days

What We Create

Thoughtful tools for emotional wellness

Goals Workbook

Progress that fits your energy

Mood Tracker

Tune into what’s working

Affirmation Cards

Uplifting truths to reframe your thoughts

Ready to Begin?

Start with our free self-care toolkit, or explore our growing line of self-care products.